My role
I founded Delalify and built its core platform and infrastructure, from the data layer up through the services the products run on. I bootstrapped the company as a self-funded product business, and today it runs with a small operating team I advise part-time. As its founder and principal engineer, my contribution now is technical: the architecture and engineering direction behind the suite, rather than its daily operation. Delalify is the company I started, funded, and built, and I stay close to where the hardest technical decisions get made.
Delalify is relationship infrastructure. Eight products that share one data layer, so every contact, conversation, file, permission, storefront, payment, and application stays in sync across your entire organisation without manual effort.
The platform
Every contact gets a living profile that updates in real time across every connected application. Automatic duplicate detection, dynamic segmentation, GDPR-compliant import and export workflows, and forms that feed directly into your contact database with auto-grouping and auto-tagging.
Healthcare teams using People reduced duplicate records from 8% to under 1%.
Unified email and SMS in a single threaded view with 99.9% deliverability. Cross-channel campaigns, template versioning with approval workflows, delivery tracking, and automatic retries. Every reply updates the contact timeline in People without anyone lifting a finger.
School districts improved emergency acknowledgment rates from 68% to 94%. SaaS teams saw a 20% lift in day-30 retention through onboarding sequences.
File storage linked to the contacts and relationships they belong to. Version control, full-text search indexing, AES-256 encryption, team-owned shared drives with permissions inherited from Teams, and complete audit trails.
Legal teams cut contract preparation time by 45 minutes per engagement. Healthcare providers reduced file retrieval from 4 minutes to 10 seconds.
Define access once and it applies everywhere. Role-based permissions cascade across People, Channels, and OneCloud. Directory sync with Microsoft Entra and Google Workspace, automatic provisioning and deprovisioning, SSO, and instant deactivation that takes effect across the entire suite.
Enterprises reduced onboarding time from 2 days to 15 minutes. Healthcare organisations achieved HIPAA-compliant access control with immediate revocation.
AI-powered website and application builder. Create customer-facing pages, internal tools, and branded experiences that pull live data from People, Channels, and the rest of the Delalify suite. No separate hosting or deployment pipeline required.
A fully customisable database layer for structured data that lives alongside your contacts and files. Build custom views, track records, and manage workflows without leaving the platform. Tables gives non-technical teams the power to model their own data while keeping everything connected to People and the broader Delalify ecosystem.
E-commerce and transaction processing built into the relationship layer. Launch storefronts, manage product catalogues, and process orders with customer data flowing directly into People profiles. Every purchase becomes part of the relationship timeline.
Digital wallet and payment services for storing value and managing transactions. Send and receive payments, track balances, and tie every financial interaction back to the contact record it belongs to.
Where this is going
Delalify is building towards becoming the relationship operating system that every organisation runs on, regardless of size, industry, or geography. The long-term goal is a world where no team ever loses context on the people they serve because their tools failed to talk to each other.
Today, relationship data is fractured across dozens of disconnected systems, and the people who suffer most are the ones those relationships are supposed to serve: patients, students, donors, customers. Delalify will be the layer that eliminates that fragmentation entirely. Not by replacing every tool an organisation uses, but by becoming the connective tissue between all of them, the single source of truth that every other system reads from and writes to.
We are expanding into healthcare, education, and non-profit markets across multiple continents, building the partnerships, compliance infrastructure, and regional teams needed to serve organisations wherever they operate. The ambition is global and the timeline is now.
