My role
I co-founded Delalify and serve as its Managing Director. I set the company's product vision, lead go-to-market strategy across multiple regions, manage partnerships, and drive the commercial operations that turn a product into a business. I hire and build the teams behind every product line. Delalify is where I apply the full range of what I do: business strategy, market positioning, sales leadership, and the day-to-day decisions that keep a growing company moving in the right direction.
Delalify is relationship infrastructure. Eight products that share one data layer, so every contact, conversation, file, permission, storefront, payment, and application stays in sync across your entire organisation without manual effort.
The platform
Every contact gets a living profile that updates in real time across every connected application. Automatic duplicate detection, dynamic segmentation, GDPR-compliant import and export workflows, and forms that feed directly into your contact database with auto-grouping and auto-tagging.
Healthcare teams using People reduced duplicate records from 8% to under 1%.
Where this is going
Delalify is building towards becoming the relationship operating system that every organisation runs on, regardless of size, industry, or geography. The long-term goal is a world where no team ever loses context on the people they serve because their tools failed to talk to each other.
Today, relationship data is fractured across dozens of disconnected systems, and the people who suffer most are the ones those relationships are supposed to serve: patients, students, donors, customers. Delalify will be the layer that eliminates that fragmentation entirely. Not by replacing every tool an organisation uses, but by becoming the connective tissue between all of them, the single source of truth that every other system reads from and writes to.
We are expanding into healthcare, education, and non-profit markets across multiple continents, building the partnerships, compliance infrastructure, and regional teams needed to serve organisations wherever they operate. The ambition is global and the timeline is now.
